![]() ![]() At the same time as Shang-Chi, Jungle Cruise was unlocked for all Disney Plus subscribers to watch at no added cost. The streaming release of Shang-Chi was set to coincide with what Disney calls Disney Plus Day, a marketing campaign that also included the release of some standalone specials on the service plus other promotional trailers, clips and gimmicks. 12, Shang-Chi didn't become available to even rent online through platforms like Amazon, Apple or others. In between the end of that theatrical exclusive window and Nov. But it's still longer than some fans had hoped.ĭisney committed to keeping Shang-Chi in theaters exclusively for at least 45 days, which elapsed in mid-October. That's much faster than Disney's theatrical releases hit the streaming service before the pandemic, when it typically took five to eight months. It's available to watch at no added cost for subscribers. Yes, Shang-Chi and the Legend of the Ten Rings became available to stream last week as part of the standard Disney Plus catalog. Unfortunately, we won't know for certain until Disney confirms its streaming plan for Eternals, and Disney isn't likely to do that for a while. It's likely that Eternals will become available to stream on Disney Plus much earlier than the pre-pandemic norm. If Disney returns to that norm, it's possible Disney Plus subscribers could be waiting until summer 2022 to start streaming Eternals. Before the pandemic, new Disney movies would make their way to Disney Plus about five to eight months after they premiered in theaters. Then again, it could take many months for Eternals to start streaming. If (a big "if") Eternals follows the playbook of Shang-Chi, then it would arrive on Disney Plus about 70 days after its theatrical release, which would time the Eternals' Disney Plus availability around Jan.Because Shang-Chi's Disney Plus release was linked to the Disney Plus Day marketing campaign, Disney may approach Eternals' timing differently. However, Shang-Chi's streaming strategy may not be a reliable precedent for how Disney approaches Eternals' release.Shang-Chi, for example, was in theaters for about 70 days before its Disney Plus release. ![]()
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